Previous Clients
What I Own
I actively monitor and resolve account and ASIN risks before they impact revenue.
I control restock timing and inbound flow so growth does not create cash or availability problems.
I allocate ad spend with strict guardrails to protect margin while maintaining momentum.
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I make focused changes based on buyer behavior, not constant testing for activity’s sake.
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Operational Benchmarks
- YoY increase 44%
- TACoS: 13.3
- RoAS: 3.8
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Experience across consumer, durable, and replenishable categories.
Who Am I?
I have spent over a decade operating inside Amazon, first as a brand owner and now as a solo Director of Amazon for established brands.
I built, scaled, and sold my own brand, growing it from $1M to $15M. That experience shaped how I operate today: margin first, inventory discipline, and decisions made with full downstream impact in mind.
For the past 5+ years, I have run a solo Amazon practice. No team. No handoffs. I personally own listings, advertising, inventory cadence, and platform strategy so execution is fast and priorities stay clear.
Across brand ownership and client work, I have been responsible for more than $100M in Amazon revenue. I work hands-on, stay close to the data, and move quickly when conditions change.
Brands hire me when Amazon has become a distraction and they want one accountable operator to take it off their plate.
